JupiterResarch and LinkShare are reporting that UK consumers are likely to spend 40% more than their US counterparts on online shopping this Christmas. Additionally, the UK shoppers will make 24% more purchases online and are 13% more likely to be regular internet shoppers. It seems the UK are increasingly canny about hunting down bargains and comparison shopping to help stretch the pounds.
Further research shows that this year people are looking less to luxurious, spur of the moment gifts, and more at practical gifts, as well as home made items. Cyber Monday (Dec 1st) is likely to be a day when many converge on the Internet to find bargains and free shipping offers.