According to a leading Internet Marketing agency, new functions have been added to Search Funnels for AdWords.
It was only recently that Search Funnels were added and they have now been upgraded to provide newer, longer conversion history windows from the beginning of October.
They work by giving a set of reports which show user’s ad click and impression behaviour on Google properties before conversion, and according to Gordon Zhu from Inside Adwords they are useful in “eliminating the guesswork over the roles your keywords are playing in the path to conversion.”
It was also announced last week by Zhu announced the introduction of a new Top Paths report.
“Broad match keywords in your AdWords account may be matched to a variety of keywords your users are searching for,”said Zhu.
“You bid on certain keywords but what about the actual queries that these keywords were matched to?”
Users can now simply go into existing ‘Top Paths’ and select the Query Path via the drop down box which will enable them to show actual search queries that matched specific ads and clicks before conversion.
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