AdWords has announced a new Policy Change Log has been be set up.

Dan Friedman wrote for the Inside AdWords blog that the new log will provide the "most comprehensive listing of changes to AdWords" yet and can help online PR professionals stay up to date with amendments to the service.

A short summary of all new policies will be posted on the site, although any initiatives that will affect accountholders will be still be emailed directly to them.

It will also outline what regions the amendments related to before they come into effect.

Elsewhere, Google recently revealed that third-party companies using its pay per click services will now be provided with additional information regarding a breakdown of where their money is being spent.

Data will be provided on the number of clicks per ad, as well as how often they appeared and what proportion of a company’s overall marketing budget is being spent on AdWords.

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