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Anisha Birdi is a Paid Search Account Manager at ClickThrough Marketing. She has over two and a half years’ experience working on ecommerce and lead generation clients from a number of different industries. She enjoys spending her free time binge-watching popular TV series and saving Princess Peach from Bowser.

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How To Get Mobile Ready with Mobile Preferred Ads

As we count down the days until the post-Christmas sales mayhem begins it’s worth making sure you are ready for the surge in search volume across all devices, advises Anisha Birdi. Online shopping is available 24 hours a day and you have the freedom to shop from any location at your fingertips (providing there is…

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How To Increase PPC Conversions With Remarketing This Christmas

With the holiday period fast approaching, and Black Friday just around the corner, now is the perfect opportunity to supplement your overall PPC Strategy with a quick win. Anisha Birdi offers her advice on how to maximise on opportunities with Remarketing Lists for Search Ads If you’re not currently using Remarketing Lists for Search Ads…

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