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Adam Stokes joined ClickThrough as a content writer in March 2015. His role involves writing industry news articles, blog posts, product descriptions, web pages, infographics and more for many of ClickThrough’s clients. Away from his desk he enjoys writing screenwriting, creating flash fiction, and eating nothing but Cadbury’s.

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ClickThrough Marketing Awarded Bing Select Partner Status

Strategic partnerships are just one of the ways we bring industry-leading insights and innovations to our clients. Our Paid Search team recently achieved Bing Select Partner status, bringing a new level of expert support to our clients. On 15th March 2017, ClickThrough Marketing became a Bing Select Partner.  The partner program, which provides approved agencies…

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Bing Ads Editor Update Introduces Significant Changes

Announced on 29 November 2016, Bing Ads Editor version 11.7 encompasses a number of new features designed to help manage large campaigns, with the two biggest changes coming to Remarketing and Bing Shopping. Remarketing The support for Remarketing in Paid Search previously allowed users to associate specific audiences to ad groups. This has been adapted…

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Google and Facebook Tackling Fake News in Wake of the US Election

Google and Facebook are taking steps to prevent the monetisation of false news by barring sites that publish manipulated news stories from advertising. In the wake of the US election, many are reflecting on the presence of manipulated news stories and hoaxes throughout the campaign season, including those at Facebook. An unofficial task force has…

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Facebook Safety Centre Is Relaunched

Initially launched in 2010, Facebook Safety Centre has now been re-introduced. Designed to address online bullying and to promote safety online, the feature has incorporated a number of new tools for users to access, available in more than 50 languages. Having partnered with more than 60 non-profit organisations, Facebook aims to help spread the word…

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SEO News Roundup: Google Begins Removing Penguin 3.0 Penalties

Tom Williams runs through the latest in search engine optimisation news, including the beginning of Google’s Penguin 3.0 recoveries, AMPs breaking desktop search, and an update to Google’s Local Search. Google Removes Penguin 3.0 Penalties On 28 September, Google’s Garry Illyes said on Twitter that Google had started removing penalties given to webmasters as a…

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Google Merchant Center Gets a Revamp

Google Merchant Center unveiled a revamped service on 30 August 2016, with changes including a new interface, as well as a number of new features. Designed as a tool to aid in the uploading of product listings for Google Shopping, Google Product Ads and Google Commerce Search, Google Merchant Center has finally been redesigned and…

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Social Media News Roundup: Instagram Releases Stories Feature

Adam Stokes details the latest in social media marketing news and advice, including the introduction of ‘InstaStories’, the addition of ads to Facebook Live, and the latest sharing trends data from Fractl and Buzzsumo. Instagram Announces Stories Instagram introduced its latest feature this week, Instagram Stories, which is designed to let users share moments in…

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AMPs Now Available Across All Search Results

Having been introduced exclusively to ‘Top stories’ in February 2016, Google announced this week that accelerated mobile pages (AMPs) will soon be available across the entire search results page. Mobile users can soon expect to find AMP results for searches beyond ‘Top stories’, providing considerably faster results for many popular searches. Benefits of the feature…

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