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An acknowledged expert on digital marketing, Dave was recognised in 2004 by the Chartered Institute of Marketing as one of “50 marketing ‘gurus’ worldwide who have shaped the future of Marketing“. Dave is also author of five best-selling books including Internet Marketing: Strategy, Implementation and Practice; and eMarketing eXcellence.

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Understanding Micro-Moments – the Latest Google Buzzword

Dr. Dave Chaffey explains why Google is pushing ‘Micro-moments’ and offers his advice on what the implications might be for digital marketers. Have you noticed Google’s new push on ‘Micro-moments’? Like me, you’re probably trying to determine what they’re about – are they useful as a concept to review and improve your use of search marketing…

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We All Know Content Marketing Is Important, But How Well Are Businesses Managing It?

Dr. Dave Chaffey explains why having a Content Marketing Plan in place is vital to success I believe that to succeed in Inbound Marketing today, Content Marketing should be at the heart of your communications strategy to engage your target audiences. Content Marketing should be the fuel which drives all the key Inbound Marketing techniques…

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How Big is the Impact of Google’s Mobile Friendly Update?

Dr Dave Chaffey looks at the impact of Google’s recent mobile-friendly update, and asks: “Was it worth the hype?”. If you work in search marketing you can’t fail to have missed the build-up to Google’s Mobile-friendly update since it was announced in November. More recently, the hype has been building towards the April 21 rollout,…

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Is Your Site ‘Mobile-Friendly’ According To Google?

All marketers know the importance of providing website experiences which support mobile devices given the growth in use of smartphones and tablets. Many consumer sites now receive more than half of their visits from mobile sites. For example, John Lewis announced that it had passed this ‘tipping point’ last year. Given this, most sites which…

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Is Your Business Making the Full Digital Impact?

In this month’s featured post, Dr Dave Chaffey looks at the challenges facing marketers when it comes to integrating digital and traditional marketing plans. What’s more, you can enjoy 25% off attendance to the 2014 Smart Insights Digital Impact conference, and get the latest insights into Digital Transformation from industry experts – including ClickThrough MD…

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A Review of the In-Page Chrome Extension for Google Analytics

In this month’s featured post, Dr Dave Chaffey shares his thoughts on Google’s Page Analytics Chrome extension. Have you seen Google’s new tool to help marketers review the effectiveness of their pages? It’s an extension for Chrome users, available for download here. I ask since although it’s now been released for a month, it’s had…

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