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An acknowledged expert on digital marketing, Dave was recognised in 2004 by the Chartered Institute of Marketing as one of “50 marketing ‘gurus’ worldwide who have shaped the future of Marketing“. Dave is also author of five best-selling books including Internet Marketing: Strategy, Implementation and Practice; and eMarketing eXcellence.

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How Big is the Impact of Google’s Mobile Friendly Update?

Dr Dave Chaffey looks at the impact of Google’s recent mobile-friendly update, and asks: “Was it worth the hype?”. If you work in search marketing you can’t fail to have missed the build-up to Google’s Mobile-friendly update since it was announced in November. More recently, the hype has been building towards the April 21 rollout,…

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Is Your Site ‘Mobile-Friendly’ According To Google?

All marketers know the importance of providing website experiences which support mobile devices given the growth in use of smartphones and tablets. Many consumer sites now receive more than half of their visits from mobile sites. For example, John Lewis announced that it had passed this ‘tipping point’ last year. Given this, most sites which…

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Is Your Business Making the Full Digital Impact?

In this month’s featured post, Dr Dave Chaffey looks at the challenges facing marketers when it comes to integrating digital and traditional marketing plans. What’s more, you can enjoy 25% off attendance to the 2014 Smart Insights Digital Impact conference, and get the latest insights into Digital Transformation from industry experts – including ClickThrough MD…

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A Review of the In-Page Chrome Extension for Google Analytics

In this month’s featured post, Dr Dave Chaffey shares his thoughts on Google’s Page Analytics Chrome extension. Have you seen Google’s new tool to help marketers review the effectiveness of their pages? It’s an extension for Chrome users, available for download here. I ask since although it’s now been released for a month, it’s had…

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Which Content Types Are Most Popular in My Sector? 4 Tools for Reviewing Content Marketing Effectiveness

Backlink analysis tools were the mainstay of the SEO analysis toolkit a few years back, before we discussed a more integrated approach to SEO including content marketing and social media marketing. Backlink analysis services such as Moz Open Site Explorer, Majestic SEO and Google’s own Webmaster Tools are still important in benchmarking the authority of…

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How Can We Put a Value on the SEO Benefits of Content Marketing?

In this month’s featured post, Dr Dave Chaffey looks at a few methods for attributing value to content marketing campaigns. With the increased focus on content marketing and the investment needed to compete, it’s natural that more people are questioning the returns from content marketing. This was the case in the recent ClickThrough webinar I…

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