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Jack Adams is a copywriter at ClickThrough Marketing, and is a qualified journalist. Jack also has a degree in Journalism, with a specialist focus on citizen journalism, which includes blogs, web content and social media.

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Google To Remove Ads Offering Government Services For Higher Fees From SERPs

Google is set to remove ads for sites offering Government services at a substantially higher cost from its SERPs (search engine results pages). Sites offering applications for passports, driving licenses, European Health Insurance Cards (EHIC) and processing for self-assessment tax returns had originally been flagged to ministers by consumer watchdog, Which?. It reported a selection […]

Watch Our Building A New Website Webinar

Another week. Another landmark. Last week (13 February) our senior search and conversion strategist, Michael Movassaghi, delivered ClickThrough’s first web development webinar – Building A New Website – Best Practices & Considerations. During the 30 minute session, Michael went through six key points to consider when building a brand new website, before our head of…

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Google Agrees comScore Deal To Improve DoubleClick Ad Measurement

Google has agreed a deal with comScore to have the Internet analytics firm’s Validated Campaign Essential ad measurement product integrated into its DoubleClick ad syndication service. Whilst many tools provide advertisers to see campaign performance data updated on a daily basis, Google DoubleClick, as a result of this deal, will enable users to access updated information […]

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Marin Study: Retail Advertisers Boost Google PLA Spend By 300%

The results of recent study have shown that retail advertisers boosted the amount they spent on Google PLAs (product listing ads) by 300 per cent last year (2013). Conducted by creator of PPC management software, Marin Software, the study’s results also displayed that some advertisers allocated more than three-quarters (80 per cent) of their paid […]

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Social Media Giant Facebook Celebrates 10th Birthday

Social media site Facebook celebrates its 10th birthday today (February 4). Created by computer programmer Mark Zuckerberg from his Harvard College dorm room in 2004, Facebook has gone on to find a massive global audience. Figures have shown that the site has 1.23 billion monthly users, and, according to research by eMarketer, is used by […]

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Rap Genius Regains Google Rankings After Punishment For Spammy SEO

Lyric annotation and interpretation site Rap Genius has seen its rankings within Google’s SERPs (search engine results pages) return after it was punished for using spammy SEO tactics over the Christmas break. The site, which has been backed by investment of around $16.8 million, has built up a reputation amongst hip-hop fans as a forum to […]

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