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Phil Robinson is an online marketing consultant with over 17 years experience in marketing planning, internet strategy and online acquisition. In 2004, Phil founded ClickThrough, an ethical search marketing agency. He gives best practice training for businesses, runs seminars and writes books on digital marketing.

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The Dos and Don’ts of Article Marketing

Creating unique content is a must-do in terms of driving traffic to your website. Once you have done this, then you need to promote that content to ensure that the target audience is aware of it. Many SEOs claim that Google’s duplicate content filters have made article marketing ineffective, while others suggest article marketers simply…

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Article Marketing

When considering the many different strategies for online marketing of a website and business, one of those that is often mentioned is article marketing. As a cost-effective strategy for internet marketing, it is valuable in link building, as well as helping to establish the author as a credible expert in a particular field. This last…

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Optimise your blog for SEO

All of us have now heard of blogs. For search engine optimisation purposes, a blog is a key weapon in your website promotion armoury. Many businesses are now seeing a growth of traffic and a commercial return from their blogs, especially those who allow their customers or even detractors to post comments and get engaged….

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PPC vs SEO During a Credit Crunch

Many businesses seem to be throwing money away on PPC at present, at a time when money is tight. PPC for some search terms is incredibly competitive (think anything to do with finance or money, eg mortgages, for starters), but it may well be that whichever sector you are in, you can save some of…

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Customer Relationship Management

It may not be immediately apparent why CRM (customer relationship management) is important to your internet marketing strategy. But it is. If your customers decide to link to you on their websites, blog about your products, post to forums with a link to your site, review your products and services, or any one of a…

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Email newsletters

We have talked about the importance of sending an email newsletter and building a mailing list of your customers previously. Here are some more reasons to send a regular email newsletter out to your existing customers, and interested parties. The idea of the newsletter is to: a) inform customers and potential customers as concisely as…

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Email Newsletters & Netiquette

Many companies send out regular print communications to their customers – brochures, new price lists, special offers, even a Christmas card. However, these print communications can prove expensive and not always effective. An alternative is to send out an email newsletter with links to your website to drive traffic to special offers, new and updated…

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