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Tom Kwei is a Graduate PPC Trainee at Clickthrough Marketing. He is currently learning the ropes of pay-per-click marketing and the coffee machine. He’s also a spoken word poet who performs regularly around the country, much of his work can be found on YouTube by searching the first two words of this paragraph.

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PPC News Roundup: Trademark Bidding Freefalls

Tom Kwei brings us the latest paid search news, including a look at the latest BrandVerity report into Trademark Bidding, what it takes to be a PPC hero, and how to create the perfect landing page Post-Holiday Drop in Trademark Bidding Bidding on trademarked terms for online advertising in areas such as clothing and consumer…

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PPC News Roundup: Home Services Brands Worst Affected By Branded Keyword Bidding

Tom Kwei brings you up to date with the latest paid search news and insights… Top Home Services Brands Could Lose 60,000+ Visitors Per Month From Competitors’ Branded Keyword Bidding Home services firms are the worst affected by competitors bidding on their trademark keywords, according to a report by brand protection firm BrandVerity. The Q4…

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