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Lisa Coghlan is a digital and content coordinator at ClickThrough Marketing. She writes SEO content for many of the company’s larger clients, and assists in the implementation of content strategy. She writes live gig reviews and has a mild obsession with finding new documentary podcasts.

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Web Development “Fails” That Affect SEO Performance

Our Head of SEO, Jade Coleman, highlights some common Web Development Fails that affect SEO Performance. The technical SEO team here at ClickThrough Marketing spend their time site scanning, auditing websites and planning for website migrations. This ensures our clients’ websites are technically sound, and have great foundations to build on with our organic SEO…

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Increase Conversions With Our Next Webinar

Discover Conversion Rate Optimisation best practices for maximising checkout experiences, and increasing conversion rates by registering for our webinar. Secure your place today Are you experiencing high cart abandonment rates or low conversion in general? Maybe your online checkout just isn’t up to scratch? Get up to speed in time for Black Friday and Christmas….

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ClickThrough Marketing Nominated in RAR Digital Marketing Awards 2017

ClickThrough Marketing has been nominated in the RAR Digital Marketing Awards 2017 for our work on optimisation and conversion. Each year, the awards see the best and brightest across the digital marketing community earning recognition for their work across client campaigns. And with nominations determined directly by clients’ ratings, it provides recognition from the people…

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SEO News Roundup: Google Algorithm Update

Lisa Coghlan brings you the latest search engine optimisation news, including a potential Google algorithm update, multi-user functionality for Google Home, and changes to video search and image search. Ranking Fluctuations Indicate Google Algorithm Change Did your rankings see noticeable changes on 17 and 18 April? If so, you may have been affected by a…

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ClickThrough Marketing Now Official AdRoll Partner

ClickThrough Marketing’s Paid Search team continue their commitment to innovation and industry-leading expertise, with official AdRoll Partner status. The paid search team at ClickThrough Marketing constantly strive to stay on top of their game, including qualifications and certifications in every relevant field. For our latest achievement, we are proud to announce that we have become…

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Facebook Creative Hub Now Open

The Facebook Creative Hub is now available to the entire marketing community worldwide. The social network announced the launch of the Creative Hub in June 2016 at the Cannes Lions International Festival of Creativity. The social platform recently declared that it had been testing the Creative Hub alongside more than 30 agencies since the announcement…

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E-Commerce News Roundup: Mobile Search Increases On Black Friday

Lisa Coghlan outlines the latest news to come out of Black Friday and Cyber Monday sales in 2016, including increase in mobile shopping on Black Friday, Cyber Monday success, and an update on cart abandonment rates over the Black Friday weekend. Mobile Search Reaches New Heights On Black Friday According to new research from Adobe…

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E-Commerce News Roundup: Study Pinpoints Social’s Influence on Consumers

Lisa Coghlan details the latest in e-commerce news and advice, including a recent study on the influence social media has on a consumer’s path to purchasing, great expectations for Black Friday 2016, and the importance of online security to consumers. Study Pinpoints Social’s Influence on Consumers In a recent study by US marketing platform, Crowdtap,…

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Social Media News Roundup: Facebook Announces New Ad Options For Instant Articles

Lisa Coghlan details the latest in social media marketing news, including new ad options in Facebook’s Instant Articles, new retargeting options in Pinterest, and Twitter tests new content discovery features on mobile. Facebook Announces New Ad Options For Instant Articles On 12 October, Facebook announced new advertising options for Instant Articles, helping advertisers to create…

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