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Lisa Coghlan is a digital and content coordinator at ClickThrough Marketing. She writes SEO content for many of the company’s larger clients, and assists in the implementation of content strategy. She writes live gig reviews and has a mild obsession with finding new documentary podcasts.

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Instagram To Launch Business Tools

Instagram will soon allow better insights for business with the launch of its new business tools feature. The changes will include three different facets: business profiles, insights, and promotions. Business profiles will be a free feature for business accounts, while the insights tool will mean a more informed approach to Instagram posts. The promotion feature…

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How To Craft Basket Abandonment Emails That Turn Heads

Lisa Coghlan offers tips and tricks to crafting basket abandonment emails that bring customers back to your site, potentially turning browsers into customers. As an e-commerce retailer, you may have spent months, if not years, working on the functionality of your site, its organic visibility, and your paid search strategy to ensure you’re getting good…

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Social Media News Roundup: Texas Mum Breaks Facebook Live Record

Lisa Coghlan runs through this week’s latest social media news, including record breaking videos on Facebook Live, Pinterest statistics, and Google’s new content sharing app, Google Spaces. Facebook Live Feed Has New Record Candace Payne, a 37-year-old mother from Texas, has shot to internet stardom, breaking Facebook Live’s record as the most watched Facebook Live…

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How To Expand Your Keyword Universe With Extended Landing Pages

Lisa Coghlan takes a closer look at extended landing pages and explains how these can be used to boost organic search, conversions, and potentially sales. Your keyword universe. Another way of saying the amount of keywords that your website currently ranks for within Google’s search results. Depending on the size of your site, and the…

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Bing App Introduces Image Search

The Bing app for iOS has introduced an image search feature with which users can search Bing using a saved image or photograph. Still in its early stages, the update is reported as currently still having issues. According to Search Engine Land, the Bing image search tool can be unreliable at present, with some images…

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SEO Jargon Buster – Part Three

Lisa Coghlan reveals part three in our SEO Jargon Buster series: filled with terms that you may come across in the complicated SEO industry. Missed parts one and two? Check out the link at the end of this post. Discover the remaining phrases, terms and buzzwords from the SEO industry in this third and final…

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