You need to keep up with what is going on in this ever-changing cloud of information, and one of the ways to do so is with Google Alerts.
These are customisable searches on specific terms and keywords of interest to you, your company, brand etc which will keep you informed of changes in your industry, what your competitors are up to, customer feedback posted on third party sites, and much, much more. And it all arrives in your inbox so you can monitor them at your leisure.
Set some up today. You will be amazed what new vistas they open up for you, and what information they bring to your Internet marketing arsenal and strategies.