Both Bing and Google created waves last year when they announced that they would each start providing real-time search results from Twitter, but a new report suggests that it is Microsoft’s smaller site that may have hit on the right approach for listing them.

Bas van den Beld wrote on Search Engine Watch that Google decided to integrate real-time content, which can be used to complement other online marketing services, into its standard results page, whereas Bing set up a separate portal for Twitter searches.

A study by Oneupweb of two groups – consumers and "information foragers" – found that when looking at normal search pages, most users ignore the real-time content. Over half (55 per cent) said that they were hard to find.

Consumers were the least interested in real-time results, with ten per cent fewer clicks on the links than information foragers.

Mr van den Beld said the results suggest Bing could have "struck gold" because while general users might not be that enthused about real-time content, those who want it might be more inclined to turn to a "specific page showing specific real-time results".

Last month, Google added Facebook fan pages to its Real Time Search service.

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