Microsoft’s search engine Bing increased its overall share of the search market by 0.3 per cent in June – but the service also yielded 80 per cent more paid clicks than MSN/Live did in May, according to new figures.
Ratings service Compete said Bing’s raised Microsoft’s rate of sponsored referrals from pay per click marketing to 5.6 per cent from 3.1 per cent the month before.
"Given this fact, it’s highly likely that Bing will raise Microsoft’s overall search revenue, even though revenue per paid click may go down," Compete said.
Despite the rise in paid referrals – and a $100 million (£61 million) advertising budget – Bing was only able to increase its share of total US searches from 6.2 per cent to 6.5 per cent.
Google increased its market share from 73.3 per cent to 73.9 per cent, but both Yahoo! and Ask.com slipped by 0.4 per cent each to 16.6 per cent and 2.1 per cent respectively.
According to Microsoft, Bing experienced eight per cent growth in unique users during June.
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