New businesses need to have a number of things in place if they are to succeed in the competitive world of online sales and marketing, according to a new article for bytestart.co.uk
The site has hosted a number of hints and tips for boosting sales and improving web traffic that it has named "50 Bootstrap marketing ideas for start-ups" and among the ways in which it states online entrepreneurs need to focus their attention is by encouraging users to make a conscious decision to purchase.
It is reported that although this can often be difficult, in particular when money is tight and budgets may not be as large as one would hope – boosting sales with limited means is possible if marketers are prepared to be creative in their strategies.
The site adds that these methods which are often referred to as "bootstrapping" have now become so familiar to the industry that there is a large amount of help and advice available to new businesses looking to market their business without the risk of huge financial backing.
It suggests that among other things companies should not be afraid to give away free knowledge in the form of articles, advice and other online content with regards their product or business as this can often boost search engine rankings and create a relationship with site users.
Offering a discount card, improving customer service and competition launches are noted as a great way to generate interest but it is added that the more content a site is given – and the more up-to-date and relevant it is – can be one of the most significant ways to generate traffic and provide basic search engine optimisation solutions.
Creating a forum for blogging is also recommended and it is reported that utilising free blogging technology such as Blogger or WordPress can be an effective way to get started.