A new report out today has suggested that businesses should include podcasts as part of the their online content marketing strategy as suggested by one expert on iPhone News Online.
Most companies will consider online PR when compiling their online strategy but the use of podcasts is being overlooked according to expert Derek Gordon, saying they were the ‘least embraced’.
He said: “Increasingly, podcasts are a popular way for people to get information, to learn or to be entertained.
“Moreover, it can be a great way for your content to stand out from the crowd, especially if you use meta-tags wisely and properly optimise the recordings for search on the web and in iTunes.”
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