As part of our Digital Academy staff training program Dave Chaffey, our Insights Director, held a Google Analytics ‘Boot Camp’ training session today for the ClickThrough team. Dave gave a streamlined version of his Econsultancy training session, taking into account the fact that almost everyone at ClickThrough uses Google Analytics on a daily basis!

For our newer members of staff, Dave went through the intermediate skills areas of Google Analytics Advanced Segments, Custom Reports, Goals and Funnels and use of Regular Expressions. Dave also demonstrated how using the Pivot feature in Analytics can help to reduce the need to combine data offline for comparative analysis and how to use custom variables to segment visitors across multiple visits.

It’s great to see that our search conversion experts were already using many of the more powerful functions e.g. Intelligence Alerts, Profile Filters, using regular expressions in goals and URL-based campaign tracking, but also really useful as an opportunity to keep up to date with the latest change to the Google Analytics tracking code as Asynchronous  tracking is finally rolled out.


Big thanks to Dave for sharing his web analytics expertise, and to everyone who contributed some great questions.

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.