Brands should consider implementing search engine optimisation (SEO) strategies as soon as possible in response to the rise in the number of people making branded searches.
This is according to Hitwise and Experian, which have released new research findings suggesting that more people are conducting searches containing branded terms, moving away from generic phrases such as ‘broadband’.
The report revealed that Facebook was the most searched-for term in the UK during the month of May and with the rest of the top ten dominated by the likes of Amazon, Bebo, Argos, YouTube and other major names, the study’s authors recommended that businesses review their SEO practices, UTalkMarketing reported.
Experian’s Lynn Brunner explained: "[The study] reveals just how important the internet has become as the ‘unifier’ of the direct and brand marketing disciplines and that brands need to include SEO much earlier in the planning process than many do currently."
Earlier this year, Hitwise published a report suggesting that more marketers are looking at branded paid search campaigns in the wake of changes to Google’s policy over trademarked keywords and phrases.
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