Facebook has announced that from today (March 8th), the ads it runs will be tagged with "interests and likes" rather than keywords.
According to All Facebook, the move, which was announced by the social network’s manager of direct response solutions Brian Boland, offers an insight into how the company plans to revolutionise online marketing services.
Mr Boland told the news site that the move aims to differentiate Facebook’s pay per click (PPC) marketing services from those of Google.
For example, he said, Facebook allows marketers to target potential customers based on their social activities, whereas Google relies on measuring "intent" through search queries and terms.
Facebook will also use profile data from registered individuals to "hypertarget" particular audiences and create "tag clouds" of the likes and interests of users.
By contrast, Google PPC campaigns rely on keywords that marketers hope potential customers will enter into the search engine.
According to recent figures from comScore, Facebook could be fertile ground for mobile marketing, as the site attracted 25.1 million visits from users of mobile devices in January, up 112 per cent year-on-year.
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