Search engine Google has announced two changes to its Quality Score and rank ads, according to its Adwords blog.

The blog, written by Amanda Kelly, Inside AdWords crew, adds changes are set to see "more precise Quality Score calculation", with ads in high positions more visible to the search engine’s users.

The company is progressing the way in which adverts will show in the yellow section above search results, the writer adds.

In order for an advertisement to qualify for the yellow section, it must meet a "certain quality threshold", with the blog promising the update will allow an ad that meets the standard to jump over others if necessary, to get to the coveted part of the page.

She continues: "We’re launching these updates soon so that you’ll have enough time to review your accounts and prepare for your holiday season advertising."

Meanwhile, Google, along with Yahoo! and Microsoft have signed a global code of conduct.

Planned to enable the search engines to tackle and avoid criticism, it will also look into issues such as China’s rules upon freedom of speech.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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