Google has launched a series of blogs that aim to dispel some of the "misinformation" surrounding AdWords.
Miles Johnson of the Inside AdWords team said the same "myths" about the pay per click marketing service seem to pop up again and again, so the company is making a concerted effort to separate fact from fiction.
The first misconception to tackle, he added, is that spending money via the platform will boost a site’s position in natural search results.
"Google AdWords and Google’s free search results are entirely independent of one another," Mr Johnson noted.
Therefore, upping investment on AdWords campaigns will not affect organic listings in the same way that cancelling a pay per click account will not lead to pages being banned from natural results.
Mr Johnson said the best way to climb the free rankings is to apply some search engine optimisation to a site’s content and, most importantly, to ensure it is relevant to Google users.
In related news, AdWords recently introduced a new system designed to make its payment process more flexible by allowing advertisers to set separate billing and business addresses.
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