It appears that Google’s local search, which shows a map and listing of nearby businesses, has now been extended to nearly all searches. Whilst the map may not show at the top of the listings as it will if you use geo targetting to get results eg for a restaurant near you, it does occur on the first page (usually around position 4 or 5).

This has great potential for businesses looking to extend their reach into national markets, and to be listed under highly competitive terms, but does require some thought about where you host your website for maximum effect.

We will see more and more of this type of search personalisation from Google in the months to come, and it is worth ramping up natural search activity for top keywords in order to benefit from it.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.