The Google team have announced a change in the algorithm behind traffic estimates for your keywords.  For PPC management services this comes as exciting news, as it is vital to choose the right keywords for accounts.

Now thanks to Google’s update, you will be privy to more accurate information on click estimates, costs and ad position.

This improved detail can improve your strategies for bid adjustments, ad text writing, and help to grow accounts.

Of course, you can find this magical information in several different spots in Adwords: on the Keywords tab, the Traffic Estimator and the ever-popular Keyword Tool.

Once you have new keywords in your account, how can you determine what bid and budget is appropriate?  Once again, the Traffic Estimator will prove handy.  Use this helpful tool to plug in different Max CPCs and see how your traffic would be affected at different bid levels.

News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.