Businesses using internet marketing services may be interested to hear about changes to the Google AdWords Report Centre.

Detailing the alterations on its Inside AdWords blog, the search engine explained that key elements from documents will now be moved directly into the Campaigns tab.

This means users will be able to arrange information using criteria such as what day of the week it is and keyword match type.

They will also have the ability to schedule and email downloads of any data they want to share on the same pages they access to manage their campaigns.

Google hopes this will allow enterprises to find key performance drivers with ease and speed.

When all reports have been moved to the Campaigns tab, the Report Centre will be retired altogether.

Last week, the search engine announced it has completed a full rollout of its click-to-call feature, which allows users to connect directly to a business when using mobile search ads and apps.

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