Search engine Google has announced it is rolling out its latest addition to its AdWords pay per click service to advertisers across the US.
Product Listing Ads gives marketers an extra feature to attract customers to their websites – a visual image of the product on offer that appears alongside the standard text result.
Writing on the official AdWords blog, the company said it had been impressed with the effects the service had produced during the year it spent in beta, claiming that people are "twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location".
The new addition to the system offers advertisers benefits such as more clickthroughs and a higher return on investment, the organisation stated.
Unlike the existing Product Extensions system, which requires marketers to specify certain keywords for their ads, the Listings results are triggered each time an individual searches for a product that matches an advertiser's inventory.
Elsewhere, Google suffered another setback this week to its new television streaming service as Fox became the latest major US broadcaster to withdraw its programming from the platform, joining ABC, NBC and CBS in refusing the company access.
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