Google has added a new course to its AdWords Online Classroom for users of its paid search services.

Jason Shafton of the Inside AdWords team said the tutorial is designed to help pay per click marketing teams get the most out of the Opportunities tab.

This feature generates ideas for keywords, keyword bids and budgets to maximise the performance of a company's ads.

"These ideas are specifically catered for your account based on your campaign's past performance and may help increase your AdWords return on investment," Mr Shafton said.

Accountholders who take the course will be able to see how the Opportunities tab works and will also have access to case studies from marketers who have already used it to expand the reach and effectiveness of their ads.

There are three versions of the course available designed to cater for brands in the US, the UK and Australia.

In related news, Google recently launched a tutorial designed to help marketers get started with campaigns targeting users of mobile devices.

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