A new report has revealed that consumer satisfaction with Google has risen by more than ten per cent this year.
The annual American Customer Satisfaction Index put together by the University of Michigan showed that Google received a score of 86, compared with 78 last year.
Meanwhile, Yahoo! came second in the search engines and portals category with a score of 77, compared with 2007’s mark of 79.
The MSN portal operated by Microsoft took third place with an unchanged score of 75, followed by Ask.com, which saw its mark drop from 75 to 74.
Commenting on Google’s dominance in the search market, report author Larry Freed, who is also chief executive of ForeSee Results, told the Seattle Times: "It gives [consumers] the expectation coming in that this is the way to search.
"As long as Google meets that expectation, they’re going to do well."
Google currently holds most of the US and UK search engine markets, according to a range of recent reports from firms such as comScore and Hitwise.
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