Ever wished that all the different Google tools you use, such as Analytics, Adwords, Keyword search tool, etc etc were all in one place? Well, they are, in the Google SEO Agency toolkit
The different applications and tools are categorised: Plan, Create, Place and Measure.
So, for instance, when you are planning and researching a marketing campaign, whether for a client or your own business, you can use Insight for search trends, estimate traffic for keywords and sectors, search blogs for trending topics or niche areas to fill, and so on.
Very useful having it all in one place, and it may help you to define your campaign more effectively if you think along the Plan, Create, Place, Measure lines.