Companies may be able to target their pay per click services more effectively using AdWords following a Google announcement that the product will now cover more geographical regions.

Writing for the Inside AdWords blog, Gordon Zhu revealed city targeting will be rolled out in 17 extra countries, which it claimed will enable businesses to boost their performance locally.

"Location targeting helps you tailor your ads towards specific markets, analyse your AdWords campaigns by market and optimise your campaigns for higher return-on-investment," he explained.

Among the nations set to receive enhanced city and regional options were China, New Zealand, Hungary, Brazil, South Korea, Switzerland, Ukraine and Norway.

The changes will hopefully enable customers in a range of countries to provide a more streamlined service to consumers, Mr Zhu stated.

Earlier this week, Dan Friedman announced a new feature on the Inside AdWords blog that makes map search results near to a user's location more noticeable by tagging it with a blue rather than red pin.

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