Google is to launch an updated Keyword Tool for AdWords that combines the best features of its old application and a search-based wizard.

Writing on the Inside AdWords blog, Dan Freidman said the two tools will be available separately to users of the pay per click marketing service until the end of August.

After this point, they will be combined into the new, single instrument.

Mr Friedman said the updated Keyword Tool will offer a number of advantages over its predecessors.

Users will be able to refine results by word or match type, as well as being able to access statistics to mobile search and ad share.

The tool will also incorporate a number of new features based on customer feedback, such as a duplicate keyword remover for ad groups.

Furthermore, Mr Friedman said, the new instrument will have a dropdown menu for selecting negative keywords, making it easier to add them to idea lists.

Earlier this month, Google launched AdWords Campaign Experiments for its US users, which allows them to “precisely measure” the impact of changing keywords, bids, placements and ad groups.

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