Shoppers who have turned to the internet to fulfil their Christmas shopping needs have found the process a pleasurable one, according to the latest research.

Information revealed by Nielsen Marketing will make interesting reading concerning internet marketing and online marketing, with a number of online shops receiving encouraging customer satisfaction levels from more than eight out of ten people.

The Nielsen Online Holiday Survey placed and as two such sites, with 86.6 and 80.5 per cent of users claiming to be "very satisfied" with the level of customer service they received.

"Online retailers should be thrilled that, regardless of whether or not sales meet expectations, this holiday season will provide a solid foundation for 2008 from a customer service perspective," said Ken Cassar, vice president of industry solutions analytics at Nielsen Online.

In terms of Christmas gifts, the most popular as found by Nielsen were clothes, shoes and accessories, with 42.2 per cent of respondents claiming to have made such a purchase online.

Recent data compiled by comScore revealed that online shopping activity in the UK grew by 38 per cent in the first week of December compared with the period of September 3rd to October 28th.

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