“ClickThrough has made Norgren’s motion control expertise central to our Pay Per Click campaign. This informed approach has paid dividends by helping us to expand our customer base considerably.”

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.