Google advertises….finally!

February 8th, 2010

Whilst Google may not really need to advertise as the brand name is inextricably linked to ’search’ in most of the world’s minds, it is interesting to see their contribution to the SuperBowl ads this weekend.
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Google have been hitting the news with negative headlines recently, so perhaps the motivation to advertise at such a major [...]

Increase in Internet Marketing Budgets

February 4th, 2010

The majority of companies are aware of the importance of internet or digital marketing, although for many it is a struggle to understand how exactly to capitalise on the budget spend and achieve hard results.
Even so, a recent report from Econsultancy and ExactTarget shows that a large proportion of businesses expect to increase and maintain [...]

Warning – your traffic may drop from Google

January 23rd, 2010

Are you offering facts and figures which people regularly search on? Does it drive traffic to your site?
Let’s give an example: what is the height of St Paul’s cathedral?

As you can see, the information the searcher requires is (partially) in the search engine listing. However, the likelihood is that this is enough to pique the [...]

Google adds more rich snippets

January 23rd, 2010

Have you ever wondered why it is important to keep your website up to date?
Wonder no more!
Google has just added a new feature to search engine listings – event dates.
Hosting a gig? Running a series of seminars? Then, make sure the event dates are listed on your site.
Not sure how to do it? Then check [...]

Help for Haiti banners for your website

January 22nd, 2010

If you want to help publicise the ongoing aid efforts in Haiti, use the following banners for the UK Disaster Emergencies Committee donation fund.

Does Google threaten your business?

January 5th, 2010

Whilst Google has spent the last decade taking potshots at all and sundry – from Amazon to Microsoft, from authors and publishers to video content producers, from telecoms to the oil industry – it is perhaps time to wonder whether your business might be next?
The Big Money has an interesting slant on Google in the [...]

Virtual Goods to make billions

January 3rd, 2010

The BBC is reporting that virtual goods will make billions over the next few years on sites such as Facebook and gaming sites.
This however is only a new phenomenon to the West and to the BBC! Sites such as Cyworld in Korea have been in profit for several years due to theĀ  introduction of a [...]

Clickthrough’s View of Search in 2009 and 2010

December 29th, 2009

Image by vernhart via Flickr

As 2009 rolls to a close, everyone is considering the changes in the world of search during the year. So, we have gathered together the views from some of our experts in the Clickthrough Marketing office of what we may see in 2010 as a result of those changes.
Adam Symes, Head [...]

Annotate your analytics

December 29th, 2009

Now you can make the most of teamwork by allowing every member of your company who has access to Google Analytics to annotate the graphs about your traffic and highlight, for instance, why specific peaks and troughs have occurred in your website traffic.
Whilst it is possible to do this with static graphs taken from analytics [...]

SEO Myth #2 – Page Rank matters

December 23rd, 2009

Image by dannysullivan via Flickr

Ah, this old chestnut! PageRank used to be one of the sacred mantras you would hear SEOs chanting. Your PR was of huge import and anyone with a PR of 5 or above felt they had the right to look down upon you. Some people lost sleep whenever their PR dropped, [...]