The Google Display Network is the biggest advertising network on the Internet. According to recent metrics, it allows webmasters to reach around 70 per cent of web users. Such huge reach can be considered a massive opportunity for advertisers. Read on to learn how to make the most of display advertising. Using the Display Campaign…
ClickThrough’s senior online copywriter Oliver Pyper knows a thing or two about website content. It’s his job, after all. On the surface, the benefits of good on-page content are simple. It helps sell your brand, and your products. It paints a picture of your company and your values – setting you up as trustworthy, powerful,…
Plans to introduce YouTube paid video subscriptions are being discussed. Despite getting billions of hits every day, Google has struggled to make the site profitable, and now appears to be considering making YouTube paid, as subscription-model rivals Netflix and Lovefilm gather strength. Some commentators claim they won’t pay YouTube for video content that used to…
To achieve success with digital marketing, you need to have great content. It’s also important to ensure that content is accessible to as many people as possible. This post looks at the issues facing content marketers writing for ‘responsive’ sites – when the needs of two (or more) audiences need to be considered. A few…
Hi! We’re ClickThrough Marketing. Welcome to our website. Please sign our guestbook before you go. Remember those days? Now they seem as anachronistic as flares and footballers with perms. But really, it wasn’t that long ago since the web was in its infancy. The Internet has matured at an astonishing rate – and as brands…
Our PPC experts are at it again. They’ve added another feather to our collective cap. They were clearly not satisfied with the qualifications they’d already amassed – because now, every single member of our paid search team has gained industry-recognised Kenshoo qualifications. What does this mean for ClickThrough? Well, thanks to their efforts, we’re now…
In his featured post this month, Dr Dave Chaffey looks at the fallout from eBay’s recently-released PPC report, and gives his thoughts on the importance of adequately testing PPC effectiveness. A recent piece of research published by members of the eBay Research Labs received a fair amount of coverage since it suggests eBay may have…
As we delve deeper into SEO basics, we cast our eyes towards at one of the most important search engine optimisation techniques – link building. Link building is one of the most important parts of any SEO strategy, equal only perhaps to good on-site SEO. A few years ago, it was possible to increase your…
When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…
Most people think of LinkedIn as being a place to promote themselves, network and look for new jobs. However, the site can also be a powerful social media marketing tool for companies. Here we look at a few of the biggest benefits of using this professional networking site. 1. Targeted advertising options. Advertising on this…