Is your site mobile friendly? It is going to need to be now! Google have added voice search to their app for the iPhone, and let’s face it, this is one app that is likely to be heavily used by consumers. Particularly as it uses the iPhone GPS to track down local restaurants, bars, garages, [...]

You need to keep up with what is going on in this ever-changing cloud of information, and one of the ways to do so is with Google Alerts.
These are customisable searches on specific terms and keywords of interest to you, your company, brand etc which will keep you informed of changes in your industry, what [...]

This week, Google published a starter guide for SEO. For the uninitiated into search engine optimisation, it is a good guide to creating websites that fit the basic search algorithms that Google uses. However, it is in no way comprehensive, and omits some pretty important SEM strategies that will help your website rank higher. For [...]

The value of the long tail is finally being researched; however, even without the evidence, it has been known for a long time that long tail terms can bring in lucrative, quality traffic to a website.
Seeking long tail terms that bring valued customers to your site should start within your traffic logs. There are far [...]

As an end of the week moment, here are a few, possibly apocryphal, tales of products that got ‘lost in translation’, written as an accompaniment to an article about multi-lingual SEM.
This is a reminder to all that, when attempting to conduct internet marketing overseas, it is wise to use someone who knows the lie of [...]

Many companies focus on a list of keywords that are deemed to be of most importance in bringing traffic to the site, using this list for PPC, SEO and finding links. However, for any website owner or webmaster who keeps an eye on the traffic logs, it has been obvious since search engines made their [...]

Today, I have visited somewhere in the region of 150+ websites for a wide variety of reasons. That is a fairly normal number for me and not that far from the number visited by your average surfer on a mission to find information.
It strikes me that there are far too many websites who make no [...]

As per the previous post about finding a good PPC services team who will help teach you about running a PPC campaign rather than taking all control from you, it is interesting to note that Eric Ward - master link builder from Wordtracker - has the same belief, highlighted at the start of this recent [...]

Pay Per Click, although a simple idea in itself, and proven for traffic generation, has now become a complex game. In order to learn how it all works and ensure you get the best bang for your buck, you need to spend many hours experimenting with bids and keywords, monitoring and measuring, and tweaking your [...]

Link Juice is still being discussed regularly, and despite the ever-changing rules about what is a good link and what is a bad link, you do still need to have links (backlinks / incoming links) to get Page Rank, visitors, and hence sales. But let’s remember that it is not the search engines who will [...]