The partnership of Bing and Yahoo! could prove a success in terms of boosting revenue for the two companies, it has been claimed.

Duncan Parry wrote for Search Engine Watch that the pair will have their work cut out if they wish to take a considerable amount of market share from Google, but in terms of creating revenue, the collaboration could be extremely positive.

He commented: “The real story will be what Yahoo! does next and how the frenemy relationship works out while they compete in the display and mobile spaces – and Google builds their display armoury around AdWords and DoubleClick.”

Therefore, search engine marketing professionals should keep a close eye on this development in the months ahead.

Meanwhile, Anna Khesed, product marketing manager for Google AdMob, recently posted on the Inside AdWords blog that the search provider has set up a new Google Mobile Ads Blog to help marketers stay abreast of new developments in the sector.

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