Search engine use in Ireland has seen a rise over the past 12 months, according to a new study.

ENN reports that the research, conducted by Amarach Consulting for the Search Marketing World 2008 event, revealed that use of search facilities such as Google and has increased by 35 per cent during the period.

The survey also revealed that 83 per cent of web users on the emerald isle use search engines on a regular basis to attend to their online needs and 33 per cent are clicking on sponsored listings.

This figure, which is thought to be up by around 18 per cent on 2007’s number, could be of particular interest to online marketers looking to tap into the country’s advertising opportunities.

Commenting on the news, search engine optimisation expert Martin Murray said that the figures were indicative of the importance of an internet marketing campaign to the business sector.

"Optimising your site is worthwhile as consumers are getting more familiar with search," he said.

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