It has been suggested that Google is stepping up its efforts to filter out spam links in order to improve its search engine marketing services.

Econsultancy's Patricio Robles stated that currently, the company is very poor in detecting even the most basic spam links and this is driving users to websites they are not looking for.

However, he noted that the firm has now sent out emails to Webmaster Tools customers that it believes are violating its guidelines, saying that it has detected "unnatural links" from their accounts and offering instructions on how to improve their sites.

Mr Robles said: "The fact that Google is sending out these notifications to Google Webmaster Tools users is a good thing and it provides another good reason for publishers to sign up for Google Webmaster Tools."

Continuing, the expert stated that the real question is how effective the organisation can be in filtering out unwanted results, which he described as "an increasingly large problem".

Recently, it was pointed out by Search Engine Land's Barry Schwartz that Google will also tackle the practice of cloaking in 2011.

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