Marketers are sticking with search engine optimisation services as they look to ride out the recession, a new poll has found.
The Interactive Marketing Channels to Watch in 2009 report from Forrester Research indicates that over 80 per cent of marketers currently use search engine optimisation to reach their target audience.
Over 90 per cent plan to continue using such services over the next 12 months, the poll found.
However, the recession seems to be placing limits on other forms of internet marketing, with many professionals proving reluctant to embraced emerging media such as online video and mobile marketing.
Social media applications were the only form of emerging media that had achieved widespread adoption, with 64 per cent of marketers questioned by Forrester already building their own applications.
Established in 1983, Forrester is an independent research company that specialises in studying trends in marketing, IT and technology.
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