Monday morning, 1st day of the month, and a small task for you.

This is about an integral part of marketing your company – networking and being interactive.

Put your business name/brand name/own name into Twitter search and see what comes up. If nothing comes up, then you are missing a trick and should have a quick word with yourself about why you have overlooked such an important internet marketing tool!

Take a moment to check out what people are saying about you and your company. Look at the links you are getting – any of value to follow up today or this week? Websites you could be linking to, or even considering joint ventures and partnerships with? People you should be following? Any comments you should respond to – positive or negative? Any interesting content you could share with your customers and website visitors?

Then start doing a weekly check on your analytics and see where twitter and other social media tools show up on your referrals. You may be very surprised!

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.