Companies could be improving their search engine optimisation campaigns by including common misspellings in their site content, one expert has suggested.

In an article for the Smart Company website, Kirsty Dunphey states there are a number of ways firms or people who rely on their name for business can boost search rankings and one of these is to assume web users make mistakes.

She suggests that it is not uncommon for individuals to "Google yourself" to see what results will be produced from a simple search and that this can be used to test whether an optimisation campaign is working.

"What will the public see when they search for just your name? Is your website coming up first or perhaps have competitors bought keywords on your name?", she asks.

She goes on to advise that for people and businesses that wish to "stay on top of what the web is saying" about them, setting up a Google alert can be an easy way to do this.

Ms Dunphey is an entrepreneur who began operating her first business at the age of 15 and according to her website has been described as "little bit Aussie battler, little bit sassy entrepreneur".

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