Firms developing their pay per click (PPC) strategies need to be aware that there should be different considerations for each, an expert has claimed.
According to marketing expert Waseem Saddique, there are different restrictions placed on mobile PPC advertisements because of the devices they will be accessed on.
For example, he noted that the layout of the ad might need to be optimised for viewing on a small screen, which may mean it has to be more eyecatching.
This last consideration is also important because many people who access the internet through their smartphones will have time restrictions on their usage.
Companies might also need to consider targeting people according to their location now that many handsets are fitted with GPS, Mr Saddique added.
Last month, Google announced that it had made changes to AdWords that could help advertisers with the way they manage internet marketing services campaigns.
Among the new features was the ability to add different forms of payment and to switch between them at any time.
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