Budgets for mobile internet advertising are expected to be increased by companies, findings from a new report indicate.
According to the Juniper Research Mobile Advertising report, online marketing services will be increasingly directing their money towards the mobile internet, approaching $500 million (£305 million) in 2009 and rising to almost $2 billion by 2014.
Dr Windsor Holden, author of the report, remarked upon the appeal of mobile internet sites for advertising and sponsorship.
"Mobiles are far more personal than home computers – used only by a specific individual – means that brands can build up detailed profiles of user responses and plan follow up campaigns accordingly," he said.
The report emphasised that in places where fixed internet access is limited – such as India – mobile is the primary means for getting online.
Further research by Juniper revealed that the number of application downloads to mobiles will be worth almost $20 billion per year by 2014.
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