The field of generically named websites could open up even further with one expert suggesting that more geographic regions could soon have their own domains.

According to IT Week, the reality of geographically focussed generic top-level domains (gTLDs) is increasing thanks to recent moves by Icann to ease industry laws governing domains.

The website also reported that a study from Nominet had suggested that 60 per cent of businesses supported the introduction of a .uk domain.

At a recent registrar conference, Lesley Cowley, chief executive of Nominet, said that a number of proposed gTLDs such as .london could make it on to the market very soon.

"I think [the domain] will probably happen because there’s sufficient demand," she said.

Earlier this month the Telegraph reported that had become the most expensive on record attracting a bid of $309,000.

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