Google has unveiled a new feature that it is set to add to its AdSense service in the next few weeks that will improve the management of online marketing campaigns.

According to a new post on the Google Inside AdSense blog, the search engine has added a new ad management aspect that allows ad units to be altered more easily.

The blog states that the feature is currently not live, but will be rolled out over the coming weeks and is hotly anticipated by some internet marketers.

"This new ad management feature means that your ad unit settings (such as colors and channels) for new AdSense for content ad units will be saved in your AdSense account every time you generate ad code," the blog states.

It is thought that users will also be able to make changes in the future by making the updates within their existing accounts without the need to manually replace code on pages.

"For instance, you can quickly change the borders of all your 300×250 medium rectangles from red to blue with just a few mouse clicks. Fancy!"

Commenting on the change, Search Engine Land has pointed out that this could save a significant amount of time for some AdSense users.

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