Internet marketing services that use Google's AdWords platform are now able to take advantage of a new feature that can track the performance of their campaigns.

Organisations that utilise recent additions to the pay per click service such as Click-to-call and Product Listing Ads, which lets retailers include photos of their wares on their marketing services, can now measure the returns they are getting from each of the new functions.

The monitoring will let marketers know exactly how customers interact with their campaigns, alloeing them see if they are clicking on the "headline, a sitelink, or some other aspect of your ad".

Businesses can also compare their different click types side by side in order to see easily which ones are performing well and could be expanded across other campaigns.

Google promises more new features will become available in the future, so it suggested the new click type report could become a useful tool for marketing firms looking to get the most out of their ads.

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