One in ten consumers in the UK will use their mobile device to make Christmas purchases this year, according to a new survey.
Econsultancy reports the figures, complied by Tesco, reveal a third of people take advantage of their smartphones as it allows them to fit shopping into busy schedules and offers reduced stress levels.
The research also showed it is not just those on the move who may be considering this method of shopping, as half of respondents stated they used their phone while watching TV, with one in four accessing online services during their commute to and from work.
A similar trend has been seen in the US, where a recent report by the Mobile Marketing Association found 59 per cent of people in the country are planning to use their mobile for internet shopping, with 13 per cent paying for gifts through their device.
With the use of phones for browsing, information gathering and purchasing set to continue growing, the website noted it should be seen as a key sector for internet marketing services to exploit.
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