The online advertising sector is likely to remain strong despite the slowing economy, it has been claimed.

Experts speaking to the Independent suggested that the current credit crunch is unlikely to bring about the same crash as was seen in the dotcom era during the tail-end of the 1990s.

The Internet Advertising Bureau is expected to unveil research later this week showing that the first half of 2008 brought internet marketing spending that was above expectations.

Head of interactive marketing at Procter & Gamble Emma Jenkins also told the Independent that there is currently a trend of marketers moving their money to online channels.

"It’s important to remember that the digital industry remains buoyant, at least for now," she said.

According to eMarketer, total spending on internet advertising in the UK will reach more than £3.3 billion this year, with search engine marketing accounting for the bulk of this investment.

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