Internet marketing services through search engines and social media may have experienced growth in 2010, according to a new report.
The comScore 2010 US Digital Year in Review revealed that the core search market in the country grew by 12 per cent during the period, with a four per cent increase in the number of users and an eight per cent rise in the number of queries per searcher.
Social media also saw usage growth, with nearly one in every eight minutes online being spent on Facebook and nine out of ten individuals engaging with such platforms at least once a month.
Chairman of comScore Gian Fulgoni said that 2010 had been a positive year for digital media due to increased demand for innovation and a rise in advertising.
"As we embark on a promising 2011, marketers must have a sound understanding of the digital media landscape and how it is changing if they hope to capitalise on key trends that can drive their business into the future," he added.
Recently, the group noted that the fourth quarter of the year had witnessed record revenues of $43.4 billion (£26.9 billion) for the e-commerce sector.
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