Internet marketing teams could find that consumers are more receptive to their campaigns if they focus on subjects relating to television and online gaming.
According to research carried out recently by Hitwise, TV and gaming topics dominate web searches in the UK.
In a post on the Hitwise Analyst blog, Richard Seymour, UK client intelligence analyst at the firm, said TV represents 14.2 per cent of all non-branded searches carried out by UK consumers.
Online games account for the second biggest proportion of searches at 13.9 per cent, while travel, sport and finance complete the top five.
Hitwise took the top 1,500 search terms used across all search engines during the last three months of 2008 and assigned subject areas to all non-branded terms.
The most common TV-related terms during the 12 weeks to January 3rd 2009 were ‘X Factor’, ‘Strictly Come Dancing’, ‘Eastenders’ and ‘TV Listings’.
According to the 2008 Google Zeitgeist, ‘Facebook’ was the most popular search term in the UK last year, followed by ‘BBC’ and ‘YouTube’.