Internet marketing will expand during the online recession, a magazine has asserted.
According to the Economist, spending on internet advertising is much less speculative than other methods – with the publication adding it starts to be treated as a cost of sales instead.
The magazine goes on to say this is one of the reasons why online methods should suffer less than other sorts of website marketing.
It continues: "In short, online advertising will continue to expand in the recession – just not as quickly as previously expected."
Noting a change of internet marketing trends since 2002, the magazine adds: "Back then, gaudy display banners on web portals such as Yahoo! and MSN were the preferred technology."
The Economist goes on to say that such advertising still exists, but now accounts for less than 20 per cent of online advertisement spending.
In other news, a survey by digital online content specialist Whatsonwhen revealed the travel industry is to maintain its internet marketing spends.
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