A sizeable proportion of UK small firms do not engage in any form of marketing, according to new research from BT Tradespace.
The company commissioned Vanson Bourne to poll small firms on their marketing habits, with 22 per cent stating that they do not carry out any marketing activities.
Meanwhile, almost half of respondents admitted to not having a website, despite most firms being fully aware of how internet marketing can give their operations an advantage.
The research also found that 15 per cent of small firms consider social media in their marketing campaigns, compared with seven per cent at the start of this year.
"Smaller companies do much of their business through relationships and referrals and professional networking enables them to play to their strengths whenever they interact with customers, suppliers and business partners," remarked head of BT Tradespace Mick Hegarty.
Social networks could soon evolve to the point where they are used extensively within government, according to Gartner.